Customer experience can have an enormous impact on whether your customers are happy with the services you offer and loyal to your brand. You should always keep an eye on trends in the space in order to adapt your strategy to the latest industry insights and craft a better customer experience. Here are some trends you should be mindful of:

Customer-centric companies are more profitable

Companies that are customer-centric are around 60% more profitable than other companies that aren’t. This is because they can use customer service as an acquisition as well as a retention tool. If your company has positive online reviews, you can leverage them to attract even more leads. 

Virtual assistants

Virtual assistant software is great for growing companies, and negates some of the pressure of needing a large customer service team by enabling interactive support for struggling users. These virtual assistants can’t replace a human rep however, but they can answer simple questions to save everyone’s time.

Augmented reality

Augmented reality is a technology that overlays digital elements on top of the customer’s world through their phone or web camera. It helps a customer visualize the product being offered without having to commit to a purchase. Places like furniture stores, and makeup companies use AR to increase customer experience.

More focus on mobile devices

Over the last few years, there’s been a downward trend in desktop traffic while there’s been an upward trend in mobile traffic. As customers continue to operate through their smartphones more, companies need to invest in mobile service to keep up with customer demand. 

Envoi Networks, Inc. is a premier communications & technology company here to increase productivity, raise efficiency, and deliver cost savings to your business. Contact us today and learn more about what we can offer you.